Building US Brand Awareness for Cloud-Managed Endpoint Encryption


The founder of Pointsec launched Alertsec to provide encryption as a service and needed visibility within the American market.​


Bospar conducted a multitier PR program, with solution-facing executive bylines for vertical and trade media, customer surveys for security outlets, and newsjacking and commentary for business media. Thought leadership pieces were successfully placed in tier one and key verticals such as Inc., Today, Insurance Journal, Becker’s Hospital Review and ITProPortal. ​


Sales and leads increased as Alertsec saw coverage on Fox News, CNET, Refinery 29, CIO, Wired, eWeek, Accounting Today, InfoSecurity Magazine, SC Magazine, SiliconANGLE, BankInfo Security, The VAR Guy, International Business Today, and KRON-TV. 

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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