Building US Brand Awareness for Cloud-Managed Endpoint Encryption
The founder of Pointsec launched Alertsec to provide encryption as a service and needed visibility within the American market.
Bospar conducted a multitier PR program, with solution-facing executive bylines for vertical and trade media, customer surveys for security outlets, and newsjacking and commentary for business media. Thought leadership pieces were successfully placed in tier one and key verticals such as Inc., Today, Insurance Journal, Becker’s Hospital Review and ITProPortal.
Sales and leads increased as Alertsec saw coverage on Fox News, CNET, Refinery 29, CIO, Wired, eWeek, Accounting Today, InfoSecurity Magazine, SC Magazine, SiliconANGLE, BankInfo Security, The VAR Guy, International Business Today, and KRON-TV.