1010Data

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CHALLENGE​

1010data, the provider of the only Big Data discovery and data sharing platform, tasked PR with positioning the company as experts in Big Data and consumer spending. 1010data is not just used by the NYSE but also by traders seeking alternative data on companies. ​

​SOLUTION​

PR created a program to popularize 1010data’s research by pitching industry reports to data-driven reporters. PR selected the reporters based on expertise and beat.  PR also executed a platform PR program along with a company and CEO visibility strategy. ​

​RESULT​

PR secured over 3,000 pieces of coverage with over 389 million unique impressions in outlets including: The Wall Street Journal, Business Insider, Forbes, Fortune, VentureBeat, The Verge, ZDNet, Yahoo! and Bloomberg. In addition, Advance acquired 1010data for $500M. 

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About Bospar

Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.

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