Category: Technology Trends

The Taint of Legacy Positioning

December 04, 2019 · Curtis Sparrer
Legacy at Bospar

When it comes to the universe of tech, the term “legacy” carries a truly negative connotation, particularly with analysts, influencers and, most importantly, customers. Calling a company or a technology a legacy is tantamount to saying that it is irrelevant, a dinosaur with little use in today’s cloud-centric IT landscape.

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Journalists Discuss the Future at PRSA Silicon Valley 2018 Media Predicts

January 15, 2019 · Dennise-Marie Leon Ordaz
PRSA at Bospar

The PRSA Silicon Valley Chapter hosted their 12th annual Media Predicts event in December, and the panelists’ insights were fascinating.

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What’s in store for 2019?

December 27, 2018 · Tricia Heinrich
2019 at Bospar

This is the time of the year that all PR professionals anticipate. No, not the holidays. It’s new year predictions season. Just about every publication and site publishes predictions, and we’ve been writing and pitching predictions for most of our clients. So, we decided that we should use our crystal ball to predict major shifts in our own industry. Here are just a few PR trends that we predict for the new year.

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