Category: Technology Trends

Why PR Is Important for Tech Companies

June 17, 2020 · Melanie Daifotis
Companies at Bospar

Arguably the gatekeepers of all newsworthy information, public relations professionals liaise with reporters, producers and editors every day about most, if not all, of the articles and stories you read online, in newspapers and watch on television. But why is public relations important for technology companies in particular?

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8 essential podcasts for PR pros + 10 quick daily news podcasts

June 10, 2020 · Brent Shelton
Podcast at Bospar

Podcasts have been surging in popularity and have quickly become a main go-to for new information in our increasingly digital world. According to a January report from Oberlo, there are currently 850,000 active podcasts and over 30 million podcast episodes, with 32% of Americans listening to podcasts on a monthly basis.

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PR 2.0

April 07, 2020 · Mick Emmett
PR 2.0 at Bospar

Everything has changed due to COVID-19. This includes Bospar’s livelihood – PR. In fact, we’ve quickly reached a place where PR 1.0 and PR 2.0 can be cleanly delineated.

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