Category: PR At Its Best

Sometimes in PR, You Just Have to Take Over. Like Prince.

May 29, 2019 · Mick Emmett
Prince at Bospar

It happens. Those of us who work in public relations – or any type of professional services organization, for that matter – have likely experienced a time (or two or three or 20) where the center does not hold. Where there’s a client ask that just sort of…floats in the air waiting for someone to grab it and take charge. And then someone does.

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Selling the Story

May 15, 2019 · Denyse Dabrowski
Sales at Bospar

“What kind of sales do you do?” It was a perfectly reasonable question, given that I was at a client’s sales conference where we were all learning how to engage with today’s business customers. But it was a question I’d never been asked before, since I don’t work in sales.

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Aaron Rodgers, CEO

May 08, 2019 · Samir Sampat
Rodgers at Bospar

Last season, quarterback Aaron Rodgers and the Green Bay Packers hosted the Chicago Bears at Lambeau Field. As I watched the game, I found myself thinking that Rodgers—future Hall-of-Famer, franchise quarterback, superstar and celebrity—makes for a rather fascinating PR case study.

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