Category: PR At Its Best
Trade Versus Business Coverage: Why Media Relations Efforts Need to Be Targeted
If you’ve heard the old saying that “no publicity is bad publicity,” I have some news for you. All publicity isn’t actually good. What is better is targeted publicity.
Read MorePersonal Brand Stewardship and Your Career
Because I help companies promote and protect their reputations, “brand stewardship” is always top of mind. And when it comes to one’s career, brand stewardship is critical to success. Nurturing and enhancing one’s professional “brand” should be a top priority in any career journey, because “branding” impacts chances for success and is among the few things one can control. Challenging to establish and maintain, brands require careful nurturing and deliberate action, because your personal brand ultimately becomes your calling card.
Read MoreNew to Tech PR? Here’s Where to Start
Hi. I’m Gaby, and I’m a full-fledged technology buff. I haven’t always been. My undergraduate degrees were in English literature and art history. In graduate school, I took classes on sports journalism and public relations for nonprofits. I never played video games as a kid, and I owned a Blackberry way after it was cool.
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