Category: PR At Its Best

Three Steps CEOs And CMOs Should Consider When Managing A Pivot

January 03, 2019 · Curtis Sparrer
Pivot at Bospar

It is often understood that those who embrace change outperform and outlast those who do not.

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How To Use PR In The Sales Process

December 18, 2018 · Curtis Sparrer
Sales at Bospar

A major issue driving enterprises crazy is how long it can take to convert a sales lead into a customer — or get any type of response, for that matter. It typically doesn’t occur to sales and marketing teams to integrate public relations activities into the sales process. This is a missed opportunity because PR can be beneficial in accelerating response times and increasing the probabilities of closing sales.

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Beyond ‘Star Trek’: The PR Power Of Star Power

November 28, 2018 · Curtis Sparrer
Star at Bospar

Recently, I had a dream come true. Bospar had the privilege of working with a star I have idolized for years: George Takei. Yes, that George Takei! George rose to fame as Hikaru Sulu, the helmsman of the starship U.S.S. Enterprise in the original “Star Trek” television series.

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