Category: PR At Its Best
Three Steps CEOs And CMOs Should Consider When Managing A Pivot
It is often understood that those who embrace change outperform and outlast those who do not.
Read MoreHow To Use PR In The Sales Process
A major issue driving enterprises crazy is how long it can take to convert a sales lead into a customer — or get any type of response, for that matter. It typically doesn’t occur to sales and marketing teams to integrate public relations activities into the sales process. This is a missed opportunity because PR can be beneficial in accelerating response times and increasing the probabilities of closing sales.
Read MoreBeyond ‘Star Trek’: The PR Power Of Star Power
Recently, I had a dream come true. Bospar had the privilege of working with a star I have idolized for years: George Takei. Yes, that George Takei! George rose to fame as Hikaru Sulu, the helmsman of the starship U.S.S. Enterprise in the original “Star Trek” television series.
Read More