Category: PR At Its Best
Newsjacking—the PR world’s secret weapon
Newsjacking gets you media attention, PERIOD! It is the art of injecting your ideas into a breaking news story so that your brand or that of your client gets included in ongoing coverage. It’s been said that the mainstream media has the power to get more eyes on your brand in one hour than you can otherwise within an entire year—so newsjacking can provide a number of benefits.
Read MoreUnhappy Clients and How to Make Them Happier by Tightening Up
Occasionally, we at Bospar will hear from an unhappy client. This might be because a client is frustrated with account service, media results, or some combination thereof. My job as agency principal is to constructively resolve these issues, while incorporating “lessons learned” and illuminating a path forward for shared success.
Read MoreTips for Managing Anxiety and Thriving in PR
Public relations might not seem like an ideal career choice for people who can sometimes be anxious. Every day in PR is nonstop. Emergencies are de rigueur. The pace can be unrelenting.
Read More