Category: PR At Its Best
Sometimes in PR, You Just Have to Take Over. Like Prince.
It happens. Those of us who work in public relations – or any type of professional services organization, for that matter – have likely experienced a time (or two or three or 20) where the center does not hold. Where there’s a client ask that just sort of…floats in the air waiting for someone to grab it and take charge. And then someone does.
Read MoreSelling the Story
“What kind of sales do you do?” It was a perfectly reasonable question, given that I was at a client’s sales conference where we were all learning how to engage with today’s business customers. But it was a question I’d never been asked before, since I don’t work in sales.
Read MoreAaron Rodgers, CEO
Last season, quarterback Aaron Rodgers and the Green Bay Packers hosted the Chicago Bears at Lambeau Field. As I watched the game, I found myself thinking that Rodgers—future Hall-of-Famer, franchise quarterback, superstar and celebrity—makes for a rather fascinating PR case study.
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