Category: Media Relations

Top ‘Newsjacking’ Considerations

September 11, 2019 · Curtis Sparrer
Commentary at Bospar

The practice of “newsjacking” has come into wide use in PR over the past few years. Newsjacking is the exercise of attaching one’s company or client(s) to a hot story by providing timely commentary, perspectives and insights on that story. Ideally, this outside perspective generates visibility and awareness for an organization that wasn’t originally involved in that story.

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What Is an Embargo, Anyway?

July 17, 2019 · Hannah Ruark
Embargo at Bospar

By definition, an embargo is a stoppage or impediment. In PR we use embargoes to stop or impede journalists from covering certain news before a specified day or time in order to keep the news confidential before it goes live. We require written agreement to the terms of the embargo before we will share a press release and/or other materials for journalists’ review.

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Media Interviews Where Everybody Wins

March 13, 2019 · Chris Boehlke
Media at Bospar

One of Walt Whitman’s many bon mots to live by was: “Do I contradict myself? Very well then – I contradict myself. I am large. I contain multitudes.”

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