Category: Media Relations

Media Interviews Where Everybody Wins

March 13, 2019 · Chris Boehlke
Media at Bospar

One of Walt Whitman’s many bon mots to live by was: “Do I contradict myself? Very well then – I contradict myself. I am large. I contain multitudes.”

Read More

Think Like a Journalist

December 04, 2018 · Alisha Alvarez
Journalist at Bospar

Here’s one simple trick to get a journalist’s attention: think like a journalist. Relationships are key when it comes to placing an article in the media. While cold calls can sometimes succeed, pitching a story works like everything else in business. When someone knows you, they’ll open your emails and start a dialogue.

Read More

From the Fake News Department: Dubious Claims and a Jaded Public

November 19, 2018 · Tricia Heinrich
Fake News at Bospar

Shortly after the midterm elections, President Donald Trump held a press conference that sent the ongoing debate about “fake news” into hyperdrive. In case you missed it, President Trump sparred with CNN reporter Jim Acosta, saying that CNN “should be ashamed of itself having you working for them” and that Acosta was a “rude, terrible person.”

Read More