Category: Media Relations

What Is an Embargo, Anyway?

July 17, 2019 · Hannah Ruark
Embargo at Bospar

By definition, an embargo is a stoppage or impediment. In PR we use embargoes to stop or impede journalists from covering certain news before a specified day or time in order to keep the news confidential before it goes live. We require written agreement to the terms of the embargo before we will share a press release and/or other materials for journalists’ review.

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Media Interviews Where Everybody Wins

March 13, 2019 · Chris Boehlke
Media at Bospar

One of Walt Whitman’s many bon mots to live by was: “Do I contradict myself? Very well then – I contradict myself. I am large. I contain multitudes.”

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Think Like a Journalist

December 04, 2018 · Alisha Alvarez
Journalist at Bospar

Here’s one simple trick to get a journalist’s attention: think like a journalist. Relationships are key when it comes to placing an article in the media. While cold calls can sometimes succeed, pitching a story works like everything else in business. When someone knows you, they’ll open your emails and start a dialogue.

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