Category: Media Relations

Think Like a Journalist

December 04, 2018 · Alisha Alvarez
Journalist at Bospar

Here’s one simple trick to get a journalist’s attention: think like a journalist. Relationships are key when it comes to placing an article in the media. While cold calls can sometimes succeed, pitching a story works like everything else in business. When someone knows you, they’ll open your emails and start a dialogue.

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From the Fake News Department: Dubious Claims and a Jaded Public

November 19, 2018 · Tricia Heinrich
Fake News at Bospar

Shortly after the midterm elections, President Donald Trump held a press conference that sent the ongoing debate about “fake news” into hyperdrive. In case you missed it, President Trump sparred with CNN reporter Jim Acosta, saying that CNN “should be ashamed of itself having you working for them” and that Acosta was a “rude, terrible person.”

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How brands should ride the breaking-news wave to get coverage for clients

July 25, 2018 · Curtis Sparrer
Breaking news at Bospar

The PR community has coined the term “newsjacking” to describe the so-called hijacking of breaking news to get coverage for clients. Interestingly, despite obvious pejorative connotations, in many instances the term supports incredibly beneficial activities.

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