Category: Leveraging Content

Spell Check and Slow Reading for Fast Talkers

October 04, 2018 · Rachel Thomas
Spell Check at Bospar

If you work in public relations, as I do, it is probably all too often that you find yourself simultaneously responding to three different emails, answering an urgent text message from your boss, and discussing the last-minute changes a client wants to make to a new product announcement that’s slated to go live in less than 12 hours.

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Why Cyndi Lauper Should Be Every Entrepreneur’s Muse

May 17, 2018 · Curtis Sparrer
Cyndi Lauper at Bospar

On August 25, 1986, Cyndi Lauper released a song that answers a key challenge I face as a PR guy in Silicon Valley.  It’s my job to convince journalists that the entrepreneurs I’m representing are amazing – and not just because they’re clients. 

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Got an Opinion About the Oxford Comma? We Thought So.

March 02, 2018 · Mick Emmett
The Comma

The resident writers at Bospar, aka “The Content Team,” have a dilemma. It turns out that this Sunday, March 4, is National Grammar Day. It seems like something our team should weigh in on, right? But how do we do something witty and relevant? That, reader, is the question.

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