Category: Leveraging Content

Content: More Important and Relevant Than Ever

May 06, 2020 · Tricia Heinrich
Relevant at Bospar

Like every business, Bospar is grappling with the implications of the coronavirus pandemic. While we’ve experienced some disruption in adjusting to the ever-changing “new normal,” we have found that we’re in a pretty good place as a company given our position as a virtual agency and our expertise in working from home.

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At Bospar, Content Really Is King

January 29, 2020 · Tricia Heinrich
King at Bospar

Yes, it’s a cliché. And, as Bospar’s chief content officer, I should know better. But the importance we place on the development of high-quality content helps differentiate us. As we observe our fifth anniversary, it is important to think about how we position ourselves and what we value. And our unique approach to content has helped define our brand and is key to our success.

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‘Tis the Season for Apostrophe Errors

December 11, 2019 · Tricia Heinrich
Apostrophe at Bospar

Call me old-fashioned, but I think that one of the loveliest holiday traditions is the exchanging of Christmas cards. These days, the simple act of sending something via postal mail – rather than a generic email or a Facebook post – says that you made more than the absolute minimum effort to reach out to the people in your life and wish them happy holidays. And to my surprise and delight, people really do go the extra mile, sending collections of family photos and sharing the curated memories that really mean a lot in the end.

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