Category: Leveraging Content

Why You Should Write A Momentum Release

September 02, 2020 · Curtis Sparrer
Momentum at Bospar

For any company, the regular flow of news is critical. Key constituents – including customers, partners, employees, the financial community, and the media – are always looking for more information about your firm. They want to be updated on what is happening at your company, and this includes sales figures, new customer wins, technical innovations, and corporate achievements and awards.

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(Road) Work Ahead. Good.

August 05, 2020 · Mick Emmett
Road at Bospar

A few times a week I go out for a run in the pre-dawn darkness. It’s cool and quiet, and I have the roads to myself. This fitness activity also doubles as a chance to not think directly about work stuff – I can let my mind drift and allow any ideas that want to surface…to surface.

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Press Releases and Collateral: Don’t Blur the Lines

July 22, 2020 · Tricia Heinrich
Blur at Bospar

There has always been a blurring of the lines between marketing and PR. And today, more than ever, PR practitioners are taking on projects that could be viewed as traditional marketing responsibilities. From writing drip campaigns to creating social media content and producing videos and podcasts, we’re regularly asked to bridge the gaps between marketing, advertising and communications.

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