Category: Leveraging Content

Word Nerd Alert: The Venerable AP Stylebook Gets Updated

April 17, 2019 · Tricia Heinrich
AP at Bospar

For those who may not be aware, the Associated Press (AP) Stylebook is the bible for news writers. The AP is arguably the world’s foremost news service, and when it comes to writing news copy for consumption across any medium – print, broadcast or online – AP style is the worldwide default.

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Spell Check and Slow Reading for Fast Talkers

October 04, 2018 · Rachel Thomas
Spell Check at Bospar

If you work in public relations, as I do, it is probably all too often that you find yourself simultaneously responding to three different emails, answering an urgent text message from your boss, and discussing the last-minute changes a client wants to make to a new product announcement that’s slated to go live in less than 12 hours.

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Why Cyndi Lauper Should Be Every Entrepreneur’s Muse

May 17, 2018 · Curtis Sparrer
Cyndi Lauper at Bospar

On August 25, 1986, Cyndi Lauper released a song that answers a key challenge I face as a PR guy in Silicon Valley.  It’s my job to convince journalists that the entrepreneurs I’m representing are amazing – and not just because they’re clients. 

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