Category: Lessons Learned

PR blogging in 2018: what did we learn?

February 06, 2019 · Tricia Heinrich
Blogging at Bospar

As the leader of a content creation team, I am always looking for ways to improve the quality of our work product and drive engagement and results for our clients. A key responsibility of mine is to manage Bospar’s own blog and drive agency marketing with thought-leading posts that keep our clients and associates informed and in touch with what’s happening in the agency world.

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Lessons Learned: When a Reporter Pulls a Bait-and-Switch

January 23, 2019 · Sara Black
Lessons at Bospar

Everything is on the record during an interview. If you work in public relations you already know this. I already knew this.

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On ‘Moonstruck’ and Inspiration for Writers…and Tech Marketers

November 13, 2018 · Tricia Heinrich
Moonstruck at Bospar

One of my all-time favorite movies is the late 1980s romantic comedy “Moonstruck.” Cher won the 1987 Best Actress Oscar for portraying Loretta, a no-nonsense accountant from Brooklyn who has had bad luck in love, given that her husband was struck and killed by a bus. She finds herself engaged to the well-meaning but slow-moving Johnny Cammareri, played by Danny Aiello.

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