Category: Lessons Learned

A First-Person Experience: Prepping for TV Interviews

March 18, 2020 · Curtis Sparrer
TV at Bospar

Before coming to PR, I spent many years in TV news. Countless hours of writing, producing and camera work has left me with the view that in order to make great television, you must have great guests. Energetic and articulate, a good guest must be well-versed in their topic and, very importantly, trained.

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‘Star Trek: Picard’ Offers a Lesson in PR

February 19, 2020 · Curtis Sparrer
Star Trek at Bospar

There is an old Star Trek proverb: beware of Romulans bearing gifts. This advice came from Dr. Leonard McCoy in “Star Trek II: The Wrath of Khan.” After watching “Star Trek: Picard,” I think we should add a new prescription to the list: don’t let Romulans manage your PR.

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Looking back: why I joined Bospar five years ago

February 12, 2020 · Gabrielle Jasinski
Looking at Bospar

Starting a new job is always stressful. Not only are you getting used to a new environment and ways of working, but you’re suddenly starting new projects and reporting to new team members.

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