Category: Lessons Learned

Unhappy Clients and How to Make Them Happier by Tightening Up

August 07, 2019 · Curtis Sparrer
Client at Bospar

Occasionally, we at Bospar will hear from an unhappy client. This might be because a client is frustrated with account service, media results, or some combination thereof. My job as agency principal is to constructively resolve these issues, while incorporating “lessons learned” and illuminating a path forward for shared success.

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Public Relations Year One: Advice For Industry Newcomers

March 27, 2019 · Parmita Choudhury
Advice at Bospar

After my college graduation, I found myself with more questions than I had arrived with: at 18, I was certain that I would pursue a career in law. By 22, I wasn’t so sure. I had a new desire to explore different industries. I freelanced writing content and also taught abroad for a brief period. This was fun and exciting for a few years but sharply lost its appeal as I increasingly felt stagnant in my career growth.

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Three PR Lessons I Have Learned From Celebrities

March 20, 2019 · Joe Casados
Celebrities at Bospar

Sometimes it feels like we know more about celebrities than we do about our own families. Whether it’s the political statements of athletes or the latest drama from the Kardashians, we are all paying attention. If I am going to idolize Stephen Curry or tune into the “boob tube” every Monday night to watch 25 women fall in love with The Bachelor, then I should probably learn something along the way, right?

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