Category: Consumer PR and Marketing

Establishing And Sustaining Consumer Mindshare Through Seasonal PR

August 17, 2017 · Curtis Sparrer
Season and seasonal advice from Bospar

In online retail, the need to be constantly top of mind peaks during the critical holiday shopping season. For public relations professionals, optimizing client support in order to maximize the impact of holiday initiatives is make or break as well.

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How Effective Is PR? The B2B Sequel

November 09, 2016 · Curtis Sparrer
Newsroom PR

Where would we be without sequels? Sequels gave us Part II of the Godfather trilogy, the Temple of Doom of the Indiana Jones trilogy and The Dark Knight of the Batman trilogy, among many other classic blockbusters.

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