Category: Business News and Views

2020: 11 PR and Media Predictions

December 26, 2019 · Carly Sullivan
Predictions at Bospar

Unanswered pitches, disappearing editorial calendars and 590 million LinkedIn users—oh, my! 2019 was an interesting year for PR professionals, journalists and marketers. But the million- dollar question is: where are we headed next? And how can we best prepare? In this blog post, we Bospartans look ahead to 2020.

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Survey Says: Refine Your Paid Content Strategies

September 27, 2018 · Curtis Sparrer
Paid content at Bospar

How effective is paid content? Marketers have been asking this question as media outlets and reporting staffs shrink. Paid outlets are becoming a reliable source to place single-message content with more frequency and more targeting. But will anyone read it?

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Why PR?

August 21, 2018 · Shante J.
Pray for PR

If you work in public relations, you have probably answered this question a million times: What is public relations? Why do I need it? From where I’m standing, PR feels like the marketing tool that small- and medium-sized businesses understand least. And yet, they can’t do without it.

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