Category: Branding and Marketing

Are ‘Alternative Facts’ Affecting Our Ability to Interpret History?

September 09, 2018 · Tom Carpenter
Just the facts at Bospar

It is said that “those who do not understand history are doomed to repeat it.” But what happens when there is no agreement on what constitutes “true” history at a time when the attorney for the President of the United States declares that “truth is not truth?”

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Learning About PR All Over Again by Promoting My Own Company

April 17, 2018 · Curtis Sparrer

The notion of “physician, heal thyself” goes all the way back to the Bible, and the proverb about the shoemaker’s…

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AI, Big Data And Digital Transformation – And The Potential ‘Buzzword Backlash’

February 22, 2018 · Tricia Heinrich
Digital transformation at Bospar

As we move into 2018 and look at today’s hot topics in B2B tech marketing and public relations, many key trends and solution-centric buzzwords come to mind – most notably artificial intelligence (AI), big data and digital transformation. Each of these represents meaningful and beneficial trends to business and society, and companies are certainly leveraging AI, big data and digital transformation for real gains.

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