Category: Branding and Marketing

PR and Marketing: Never More Important

June 24, 2020 · Curtis Sparrer
Marketing at Bospar

The business environment during the coronavirus pandemic has been surprisingly good for PR firms like Bospar. That’s because we’re laser-focused on helping clients tell their stories about pandemic-relevant offerings, like telecommuting and telehealth. When it comes to the recovery, my current feeling is “cautiously optimistic,” and I’m confident that many companies will survive and emerge even stronger.

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Is There a “Playbook” for Major News Events? Not Really, and Here’s Why.

April 16, 2020 · Curtis Sparrer
Playbook at Bospar

When it comes to major news like mergers, acquisitions, product launches, or big senior management moves, the main objective for PR people is to generate coverage and maximize stakeholder and shareholder value.

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Why PR is a CMO’s best friend

June 26, 2019 · Tom Carpenter

Wise CMOs consider PR their No. 1 marketing partner and use it to make every other part of their integrated approach more effective.

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