Category: Branding and Marketing

Why PR is a CMO’s best friend

June 26, 2019 · Tom Carpenter

Wise CMOs consider PR their No. 1 marketing partner and use it to make every other part of their integrated approach more effective.

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Are ‘Alternative Facts’ Affecting Our Ability to Interpret History?

September 09, 2018 · Tom Carpenter
Just the facts at Bospar

It is said that “those who do not understand history are doomed to repeat it.” But what happens when there is no agreement on what constitutes “true” history at a time when the attorney for the President of the United States declares that “truth is not truth?”

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Learning About PR All Over Again by Promoting My Own Company

April 17, 2018 · Curtis Sparrer

The notion of “physician, heal thyself” goes all the way back to the Bible, and the proverb about the shoemaker’s…

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