Data Warehouse for Distributed Data Cloud

CHALLENGE​

Yellowbrick is a hybrid cloud data warehouse in an industry crowded with competitors big and small. However, the company has something that most don’t: a hybrid solution that offers cloud AND on-premises storage and processing. Bospar was faced with elevating the company’s presence among giants like Amazon and Snowflake, showcasing how Yellowbrick stands above the rest.​

​SOLUTION​

Bospar turned to Propeller Insights to gather compelling and relevant third-party survey data to pitch to media tied to how the tech industry is responding to the impact of COVID-19. Bospar polled 1,000 enterprise IT managers and executives, uncovering their infrastructure priorities during this era of economic uncertainty ​
and disruption.​

​RESULT​

The results were conclusive: despite the current climate, companies were not reducing IT budgets. In fact, almost two-thirds of respondents said they are investing more in analytics infrastructure and 55% are looking at a hybrid-cloud (not a cloud-only) strategy.​

As a result of outreach, Bospar secured more than 20 pieces of online and broadcast coverage, with feature stories in Fortune (Jonathan Vanian), Forbes (Gil Press), WSJ Pro (Tomio Geron), TechRepublic (Mark Kaelin), ZDNet (Chris Matyszczyk), SiliconANGLE (Maria Deutscher), Datanami (Mariana Iriarte) and other media outlets.​