Yet despite being the top real estate investor software-as-a-service platform, the company was not getting the media attention it deserved from industry publications or the larger business and technology media. It wanted to ensure it could change that with its new product Leadflow, which generates leads, analyzes whether there’s money to be made on a property, improves the ease and speed with which users can make an offer, enables users to easily find and set meetings with real estate investors, estimates needed repair costs and generates rehab plans, posts listings for sale or rent, and includes fill-in-the-blank legal documents to finalize deals.

So, the company engaged with Bospar – and the client decided that it wanted to get started with PR by creating a campaign to secure coverage for Leadflow.

Because this innovative offering sits at the intersection of artificial intelligence and key economic indicators, it uniquely positions the company to offer data-driven, consultative advice on the rhythm of the real estate cycle, what it takes to be successful in real estate investment, and why AI and data are good for realtors, investors and, ultimately, sellers and buyers as well.

Bospar understood this important position and did research and collaborated with the client to identify trending topics related to the economy, the real estate industry and home sales.

Our PR plan included creating and pitching to media a press release announcing the company’s new Sellability Score AI Model. But we didn’t stop there!

The strategic PR team at Bospar also worked to anticipate the news cycle and identify broad-impact stories that were currently happening and likely to be coming soon. That included news out of Federal Open Market Committee (FOMC) meetings, National Association of Home Builders (NAHB) reports and National Association of REALTORS (NAR) news.

At the same time, we did daily audits of relevant consumer and real estate industry news that dovetailed with the client’s interests. And our PR professionals collaborated with the client to create a quote bank with approved commentary from the company’s CEO commenting on the NAR settlement that changes how agents are compensated, the monthly Consumer Price Index (CPI) report, government loans, inflation hikes, mortgage rates, home sales, advice on when to buy a house, tax strategies that pay off in real estate and other important issues.

We leveraged those quotes to implement a robust newsjacking strategy that provided key reporters with ready-to-go commentary to plug into stories on topics that they were already writing about. This positioned the CEO as a thought leader and go-to resource for journalists.

In addition, we went out to reporters with the story about how the client’s CEO is an entrepreneur visionary who parlayed his life and professional experience into his newest venture: a wellness community of people who need help achieving better physical, mental and financial health. These efforts promoted Freedomology, a technology and coaching company that the CEO wanted to help grow by using public relations to build increased awareness.