VIDEO CASE STUDY: Things were really coming together for MemSQL. Yet despite its differentiated solution and impressive revenue growth, some organizations ruled out MemSQL based exclusively on its name. The company knew that a successful rebranding effort required a strong, well-orchestrated PR team to achieve its objectives: enter Bospar. With the help of Bospar’s PR pros, MemSQL’s rebrand to SingleStore landed coverage in key tech outlets, like Toolbox (Jordan Tigani), insideBIGDATA (Daniel Gutierrez) and Solutions Review (Timothy King).

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