Three-peat: Returning Bospar Client Wins Top Coverage for Funding, New Product News
Revefi empowers businesses to maximize ROI on their data investments, reducing data spend, driving 10x operational efficiencies and delivering results in just five minutes. This innovative company has iconic investors and founders with deep experience in tech and entrepreneurism.
But building a company from the ground up takes time, resources and unflagging commitment, and the recent startup knew it had more work to do to build its fledgling brand awareness.
This three-time Bospar client previously worked with our Politely Pushy PR team to announce its seed round news and platform in September 2023 and prepare for the Gartner Data and Analytics Summit in March 2024. These earlier public relations campaigns landed the company coverage in GeekWire, MarTechSeries, Mergermarket, SiliconANGLE , Solutions Review, VentureBeat, WSJ VenturePro and a long list of other media outlets important to this client.
Now, the upstart was launching Raden, the world’s first AI data engineer, and ready to announce its $20 million Series A round. It wanted to make a splash and elevate its brand in the process.
Challenge
With everybody and their brother jumping on the AI bandwagon, the client recognized that attracting the media spotlight – even with its true AI-based innovation – wouldn’t be easy.
To make sure it was set up for success, the company called on Bospar.
The client expressed a desire to earn tech industry and top-tier media coverage for both announcements.
Strategy
Bospar advised the client to issue two separate, but connected, press releases – one for the new product introduction and one for the new funding – in light of potentially different audiences. This was the same approach that we took for our initial engagement, which included a seed round press release and a separate, but connected, technology platform press release.
While our veteran content creator started writing the press releases, our dynamic, connected business and tech media experts identified the appropriate media targets and advanced embargo outreach to select reporters with pitches addressing their unique interests and beats. The PR outreach tapped journalists from data and cloud trade publications and reporters at top-tier tech and business outlets who regularly cover funding and venture movements.
For funding news, the PR team stuck to the basics, pitching reporters under embargo without naming the client but including the dollar amount of the Series A funding and the investors. We also included in those business reporter pitches a teaser about the company launching the world’s first AI data engineer to help data-driven companies enjoy better business results and save money on data lakes and warehouses during an era in which data is in high demand.
The public relations experts at Bospar took a similar approach for the new product introduction pitch while the client was finalizing its plans. Without mentioning the new offering by name in our embargoed outreach, we explained that the company would be launching the world’s first AI data engineer. We also offered journalists the ability to connect with the client’s CEO to discuss the news and, before sharing more details, asked reporters to agree to our embargo.
Our experience has taught us that time is of the essence. So, to ensure there was enough time to get target media to agree to the embargo, read the press release(s) and prepare their stories in advance of the embargo lift, we started media outreach three weeks prior to the launch.
In all, Bospar’s crack team of public relations professionals pitched more than 175 media contacts on the funding news and 90 reporters and editors on the new product launch. That included journalists with whom Bospar has existing relationships – including Kyle Wiggers at TechCrunch, Zach Cole at The Wall Street Journal, Mike Wheatley at SiliconANGLE, Taylor Soper at GeekWire and Nina Ajemian at Fortune Term Sheet – and other key reporters PR identified.
The public relations effort was a success!
PR secured a lengthy list of earned media placements for the client – including the highly desired TechCrunch.
Here is a small sampling of the media coverage resulting from the recent public relations effort:
- “Revefi Launches First Zero-Touch, Zero-Data-Access AI Data Engineer” – Sydney Blanchard, editorial assistant at Database Trends and Applications
- “Data Observability Startup Revefi Raises $20M to Fuel New ‘AI Data Engineer’ Product” – Taylor Soper, editor at GeekWire
- “Unicorn Co-Founders Raise Series A Round for New Redmond Venture” – Rick Morgan, inno senior reporter at Puget Sound Business Journal
- “Revefi Raises $20M to Launch World’s First ‘AI Data Engineer’” – Mike Wheatley, senior staff writer at SiliconANGLE
- “Revefi Seeks to Automate Companies’ Data Operations” – Kyle Wiggers, senior reporter at TechCrunch
Wiggers at TechCrunch published a story:
- Naming the client’s co-founders (whom he later quoted several times)
- Sharing the company’s origin story and the pain points the startup was created to solve
- Succinctly explaining how the company’s technology works
- Highlighting the valuable benefits that the company’s solutions can deliver to clients (“one customer was able to reduce their cloud data platform costs by 30%”)
- Noting the Series A amount, investors and that the client is in a “high-growth phase”
“Kudos to Bospar for another results-producing collaboration. The Revefi team is thrilled with the media attention your PR efforts have fueled. I’m particularly excited about the story in TechCrunch. Thanks for helping us make it happen!”
— Girish Bhat, Revefi
