Technology for a Better Night’s Sleep

​CHALLENGE​

Sweden-based Sleep Cycle wanted to increase its presence in the U.S. media and receive coverage for its revolutionary sleep tracking technology.​

​SOLUTION​

Bospar leveraged internal data on Americans’ sleep trends around specific dates and holidays, including Thanksgiving, Black Friday, Christmas and New Year’s Eve. The PR team also pitched data around the Olympics and Super Bowl to stay top of mind. Additionally, the team conducted outreach around two major product releases, an Android release and an Apple Watch release, and paired the announcements with third-party consumer data.​

​RESULT​

Bospar secured 277 placements, including Elite Daily (Julia Guerra), Washington Post (Lindsey Roberts), Bloomberg (Rachel Tepper Paley), Popular Science (David Nield), Globe and Mail (Wency Leung), Refinery 29 (Cory Stieg), USA Today (Edward Baig), Cosmo (Dusty Baxter-Wright), PopSugar (Dominique Astorino), BuzzFeed (Jasmin Nahar) and New York Times (Roni Rabin), for an estimated circulation of more than 1 billion.

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