CHALLENGE​

Riskified wanted to build brand awareness around its industry-disrupting e-commerce fraud-prevention solutions and its executive team’s expertise.​

​SOLUTION​

Utilized Riskified’s access to primary data on fraudulent online activities to develop mainstream feature opportunities that bridge the gap between the company’s primarily B2B services with the broader consumer-facing media; and developed thought leadership opportunities, including reactive expert commentary on timely industry-related news and for byline guest contributions on current industry discussions.​

​RESULTS​

Bospar has secured feature opportunities within tier-one technology and business media as well as influential ecommerce trade publications, including Wall Street Journal (Ted Bunker), TechCrunch (Alex Wilhelm), Forbes (Jia Wertz), Fortune (Polina Marinova), Money (Allen Lee), Business Insider (Julie Bort), ZDNet (Chris Matyszczyk), Cheddar, Bloomberg (Yaacov Benmeleh, Gillian Tan), Practical Ecommerce, SCTimes (Karen Cyson), Total Retail (Eyal Raab) and Retail Dive (Tatiana Walk-Morris).

​

​