Online Live Events
Qumu wanted to be positioned as the leading independent enterprise video content management platform for webcasting and online video streaming.
Bospar created an imaginative and provocative thought leadership campaign, introducing Qumu to the public while asking executives how employees used video. Bospar also created a social media contest to leverage SysAdmin Day to connect with the IT community to generate business leads and media interest.
PR’s introductory campaign was so explosive that it was covered by Stephen Colbert. Network World meanwhile ran an exclusive on the SysAdmin social media contest, which syndicated to 40+ outlets. The company was acquired by Rimage, which changed its name to Qumu due to the strong brand awareness.