PlanSource, a cloud-based provider of benefits administrations, exchange, payroll, and HRIS solutions to employees, tasked PR with promoting online exchanges during open enrollment. PR surveyed American employees’ thoughts on the open enrollment process, crafting a press release that revealed that a majority of American employees believe that the traditional, paper-driven open enrollment process is a waste of time. PR leveraged media and analyst interviews with top HR, healthcare and insurance outlets and secured top coverage in outlets including Politico, Plansponsor, BenefitsPro, HR Daily Advisor, WebMD, SHRM, and LifeHealth and a feature article in PRWeek.