OTA Insight is widely recognized as the leader in hospitality business intelligence, empowering hoteliers to deliver smarter revenue, distribution and marketing outcomes through its industry-leading commercial platform. OTA Insight’s platform, which supports more than 55,000 properties in 185 countries, provides detailed information about online searches for flights and hotels, as well as pricing information from other hotels in the same area.

OTA Insight asked Bospar to promote its $80 million Series B funding round on a very aggressive timeframe: four weeks total for the project, with only 2.5 weeks from the start date to the announcement date.

Bospar’s research revealed there was a story beyond the numbers illustrating the significance of the funding–the industry shift to adapting technology for intelligent decision making. Bospar positioned the deal as signaling this change. Prior to the pandemic, the hospitality industry had been gradually implementing new technology, and while OTA Insight’s business experienced significant growth through 2020 despite the industry headwinds, 2021 was a breakthrough.