CHALLENGE​

NXP sought to leverage media and social media attention from CES across the Internet of Things (IoT); security; portables/wearables; and the connected car. ​

​SOLUTION​

PR implemented a before/during/after approach showcased on a microsite including a security of IoT survey, attendance at Pepcom and a first-of-its kind #NFCEveryWhere Passport Program on the show floor with NXP chips in every badge, with attendees also invited to an-after CES cocktail hour.​

​RESULT​

PR secured global coverage, including 75+ media/industry interactions, and an invitation to an “Obstacles on the Road to Self-Driving Cars” panel. ​