​CHALLENGE​

Position NitroPDF’s Free Reader and their social media space as industry-leading.​

​SOLUTION​
Launch included outreach to technical reviewers, PDF influencers, consumer reporters, social media sites and forums and a video VNR.​

​RESULT​

NitroPDF received over 1M downloads as a result of the campaign. Key placements include Lifehacker, PCMag (Edward Mendleson), TechRadar (Steve Paris), CNET, HubSpot (Clifford Chi), MUO (Fahad Kawaja), ZDNet, AFP, PC World (Michael Ansaldo), and the San Francisco Chronicle. ​

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