Real Time Data on Foot Traffic​

CHALLENGE​

Near provides real time data on foot traffic at major brands across the world, and they had recently secured $100M in funding. They needed a PR program that could help them break through the AI noise and elevate their brand in the US.​

​SOLUTION​
Bospar developed an aggressive embargoed outreach plan and reached out to media 10 days before the announcement ran. The PR team leveraged the funding as a way to reach out to media and followed up with data stories showcasing the full breadth of Near’s capabilities.​

​RESULT​
Bospar secured coverage in all of Near’s target publications, including TechCrunch, VentureBeat, SiliconAngle, DevOps, Crowdfund Insider and Inside Big Data.​