Modern Card Issuer Dominates Money 20/20
Marqeta had high expectations for Money20/20, with six announcements and five speaking sessions, more than any other company at the show. The fintech startup was primed for success, but could it rise above the noise, not cannibalize its own news, and get visibility for its announcements and CEO?
Through a combination of pre- and at-show media briefings and a strong at-show digital strategy—social, blogging and podcasts — a palpable buzz was created for Marqeta at Money20/20. The catalyst kicking off show exposure was securing a Reuters exclusive the first day of show.
Traditional print and digital efforts created a viral effect, garnering media interest from the New York Times, WSJ, Cheddar , leading fintech outlets, and podcast requests establishing CEO thought leadership. Other metrics included 3.9M Money 20/20 ad impressions and over 8.2K clicks for a 175% increase in new users to Marqeta.com; 5.4K unique page views of the company’s Money 20/20 landing page; and 108 customer and prospect meetings , achieving 111% of the company’s Money20/20 goal . Company executives said it was the biggest and best show for Marqeta… ever!