Celebrity treatment center All Points North Lodge needed help. Immediately. While in the hunt for a PR agency that understood its overarching vision, the Colorado-based personal development and wellness provider was blindsided by a controversy caused by reality star Scott Disick. Yes, that Scott Disick. The Kardashian star made international news when he claimed All Points North Lodge “betrayed” him by leaking photos of him in recovery. The false narrative devastated the center’s partnerships and business relationships.

APN Lodge was in urgent need of a PR agency that could swiftly execute an effective strategy to mitigate this controversy.

This type of client was a first for Bospar, but we came ready to do battle, presenting a 360-degree customized plan that advocated demonstrating All Points North Lodge’s unwavering commitment to 100% confidentiality, evidence-based treatment, and world-class recovery as the top priorities.

But first, we had to make sure Disik’s announcement was not going to do any harm. The news was going to come out on a Friday. And not just any Friday –  it was the Friday before Super Bowl Sunday. It was clear the intention was to bury the news. We had to make sure that didn’t happen.

We presented our plan on Wednesday, February 3; the contract was signed the next day, and we began executing immediately.

We leveraged our all-hands-on-deck implementation plans developed for clients such as Mendix, Unisys and Tetris and our keen understanding of how to calibrate messaging for wellness audiences – garnered from our work with Healthline and DrFirst. Our work with celebrities Buzz Aldrin and George Takei helped prepare us for the media relations to come.