Breaking Barriers and Accelerating Technical Hiring
Bospar partnered with Karat to support the announcement of a big round of funding—a Series C raise of $110M to grow its technical interviewing-as-a-service platform. But the company didn’t yet have its messaging locked in … and we had less than three weeks to get it done.
Bospar generated buzz by coupling news of the company’s new $1.1B valuation and unicorn status with the visibility of Karat’s lead investment partner, Tiger Global, and a roster of marquee client partners like Roblox, American Express, Intuit, Compass, and Wayfair. We were able to generate massive press exposure and solidify Karat’s position as the world leader in technical interviewing.
The unicorn funding announcement resulted in 26 pieces of coverage in outlets such as Axios Pro Rata, SiliconANGLE, Crunchbase, Built In Seattle, TechCrunch, The Wall Street Journal’s Pro VC Newsletter, Fortune’s Term Sheet, Flipboard, and Yahoo Finance. The coverage to date has resulted in a UVM of 136,664,128. We drove engagement through the roof, generating a 340% increase in tweets, an 81% increase in retweets, a 742% increase in impressions, and a 400% increase in likes on Karat’s social media pages.