CHALLENGE​

iProov was an established security and biometric company in the UK but they were getting ready to launch their U.S. headquarters and needed PR to raise awareness of the new office opening.​

​SOLUTION​
Knowing that we needed more than an office opening to gain traction and break through the security noise, we paired the launch with a new product update, and leveraged a quote from Gov. Hogan of Maryland, the state where the headquarters was located.​

​RESULT​

The PR team secured more than 30 articles about the U.S. launch, in business and trade verticals, including the Baltimore Business Journal (Morgan Eichensehr), Biometric Update (Chris Burt), The Cyberwire, Technical.ly (Stephen Babcock), Baltimore City Biz List, Fintech Finance, HelpNet Security, Business Monthly and SDM Magazine. Through our outreach, the PR team also secured more than 10 media interviews at the popular RSA conference focusing on their product and executives.

Additionally, PR procured coverage for iProov in top-tier outlets, such as NBC News (Aloysius Low), Business Insider (Jeff Elder), ZDNet (Chris Matyszczyk), Tech Republic (Nadine Mendoza) and Reuters (Rina Chandran).