Challenge

Intapp wanted to continue to increase social media followers and engagement across LinkedIn and Twitter through organic social media. The professional services technology company also wanted to build awareness among professional services firms that it wasn’t already working with and to be seen as a thought leader among current customers.

Solution

Bospar developed a program for Intapp that included an improved content mix and implemented best practices around content length, optimal posting times, account tagging, and better use of hashtags across LinkedIn and Twitter. Bospar also began tracking influencers who were already engaging with Intapp content and identifying new influencers. The Bospar team began tracking performance metrics weekly to identify higher-performing content.

Result

Bospar’s implementation of a diverse content mix between owned, earned and third-party, along with a steady cadence of multimedia assets, helped double post engagement and grow followers across both LinkedIn and Twitter. Bospar has created a template workplan to amplify press releases and share earned media placements in real time. PR and social media work together to amplify content across social channels using appropriate tags. Media coverage included Fortune (Polina Marinova), Axios (Dan Primack, Forbes (Gil Press), Reuters (Iris Dorbian), Bloomberg (Rick Mitchell), Crunchbase (Jason D. Rowley), Above the Law (Nicole Black) and The American Lawyer (Dan Packel and Dylan Jackson).