CHALLENGE ​

Instart Logic tapped Bospar to help the company build visibility for its Digital Experience Management platform and create a new category as a company that helps brands deliver a faster, safer and more profitable online experience. ​

​SOLUTION ​
Bospar kick-started Instart Logic’s PR program by positioning its latest funding round as the most significant in the website and app performance space and helping the company “fight above its weight” with a full-court press to business media. PR also worked with Instart Logic to create and push out new internal research tied to big online events including the Super Bowl, Winter Olympics and Valentine’s Day to tell the broader company story of helping sites avoid what visitors hate most: slow load and annoying ads. ​

​RESULT ​
PR helped raise the company’s visibility by securing coverage in key business, funding and vertical media outlets including TechCrunch, Fortune, Forbes, Internet Retailer, AdWeek, Huffington Post and PCMagazine. The campaign also helped the company build on its momentum, add new business and close more enterprise deals. ​