Make and Monetize Converged TV
Imagine Communications tasked PR to build the company’s visibility as a leader in video infrastructure, advertising systems and workflow management solutions for the media and entertainment industry.
PR orchestrated the launch of ICE, the industry’s most powerful and scalable digital video platform with trade show debut coupled with analyst meetings. PR implemented a program that included: product reviews; trade show activity; thought leadership; executive visibility; and issues insertion, leveraging concerns about implementing HD across all American markets.
PR secured coverage for Imagine Communications in all trade media, The Wall Street Journal, SNL Kagan, Broadcasting & Cable, Broadband Gear Report, CED Magazine, ScreenPlays Magazine, and Communications Technology. Six months after introduction, ICE used to reach +20 million digital video subscribers nationwide.