Make and Monetize Converged TV

​CHALLENGE​

Imagine Communications tasked PR to build the company’s visibility as a leader in video infrastructure, advertising systems and workflow management solutions for the media and entertainment industry. ​

​SOLUTION​
PR orchestrated the launch of ICE, the industry’s most powerful and scalable digital video platform with trade show debut coupled with analyst meetings. PR implemented a program that included: product reviews; trade show activity; thought leadership; executive visibility; and issues insertion, leveraging concerns about implementing HD across all American markets. ​

​RESULT​
PR secured coverage for Imagine Communications in all trade media, The Wall Street Journal, SNL Kagan, Broadcasting & Cable, Broadband Gear Report, CED Magazine, ScreenPlays Magazine, and Communications Technology. Six months after introduction, ICE used to reach +20 million digital video subscribers nationwide.