How Bospar PR Turns a Series A into Category-Defining Media Moment
Landbase is an agentic AI company that intelligently automates go-to-market (GTM) workflows for businesses. It has trained its proprietary GTM-1 Omni model on billions of data points, enabling organizations to launch highly relevant, omnichannel campaigns with minimal manual input. By combining machine intelligence with top human performance, the platform empowers businesses to scale their lead generation efforts autonomously, delivering proven success, cutting down campaign time to minutes instead of months and improving conversion rates while lowering total cost of ownership.
Challenge
When the client approached Bospar, it wasn’t just looking to announce a $30 million Series A. The company had a much more ambitious goal: to introduce a brand-new category — agentic AI for GTM — and establish its platform as the foundational layer for how B2B sales teams will operate in the AI age.
Founded by tech entrepreneur Daniel Saks, the company has built a groundbreaking platform that uses machine intelligence to automate the entire GTM process. From prospecting to campaign execution, the platform enables revenue teams to launch omnichannel campaigns in minutes and eliminates the need for multiple tools, handoffs and manual processes. The company had also coined a new term for its approach: VibeGTM, a natural language-based interface that democratizes GTM workflows in the same way no-code tools have revolutionized programming.
But even with a compelling vision and impressive technology, the company faced a familiar challenge: how to break through with a funding story in a media landscape oversaturated with funding news.
Strategy
Bospar recognized that the story couldn’t just be about the funding amount. To resonate with journalists and readers, the announcement had to do something more — it had to define a new category, introduce a new philosophy of work and position the CEO as both a visionary and practitioner.
Our first step was to shape a compelling narrative that would reframe public perception, highlighting the funding as a proof point in a larger shift: from fragmented, tool-heavy sales stacks to unified, intelligent GTM systems powered by AI. Bospar worked closely with the team to bring the founder’s story to life — how years of watching sales and marketing teams juggle disconnected tools and workflows inspired him to build a system that could unify and automate the entire process. Bospar needed to ensure the narrative wasn’t just about a better platform, but a new way of thinking about revenue operations.
With a differentiated story in hand, Bospar implemented an embargoed media relations strategy. Knowing that TechCrunch was the client’s dream publication, we pre-pitched reporter Julie Bort with early access to the announcement and a guaranteed interview with Saks. But we didn’t rely on the funding figure alone to capture attention. We led with the “why:” Why GTM is broken, why sales needs its own AI-native platform and why the platform represents a new category of intelligent automation.
To sweeten the offer, we emphasized the involvement of Ashton Kutcher’s AI-focused fund Sound Ventures as a lead investor — ensuring the pitch had both tech substance and celebrity cachet. The result? A feature article in TechCrunch by Julie Bort that nailed the story, elevating the company’s message and establishing it as a company to watch in the AI space.
Campaign Results
Altogether, Bospar secured 42 pieces of coverage with a combined UVM of 231 million. The TechCrunch article became the foundation for social and investor amplification, while other outlets echoed key messages such as “agentic AI,” “VibeGTM” and “automating the full GTM stack.”
And the success didn’t stop there. MSPowerUser posted a feature by Abhijay Singh Rawat. The story was picked up by The Information, where reporter Stephanie Palazzolo included the platform in a broader trend piece about AI companies blurring traditional business swim lanes. Press release coverage in Axios (Dan Primack), Benzinga (Paula Tudoran), Fortune (Luisa Beltran), and Newsbreak (Grace Lee), SiliconANGLE (Duncan Riley) WSJ Pro (Marc Vartabedian) and VentureBeat, among others followed suit. With AOL and Yahoo Finance syndications of the Benzinga article, nearly 85 million saw the news.
With this launch, Bospar did more than secure headlines — we helped the client cement its leadership in a new, fast-emerging space. As more companies explore the role of AI in sales and marketing, the company now has a first-mover advantage and a strong media foundation to build on. Bospar helped position the company as more than another startup with money, demonstrating it as a category-defining force reshaping the future of revenue generation.
“We’ve had strong press coverage in the past, but for our Series A, we wanted to go deeper — crafting an exclusive story that captured not just the raise, but the ‘why’ behind our company and the broader movement we’re leading. Bospar helped make that happen. Their approach and relationships opened the door to a high-impact interview that led to a widely syndicated story — one that told not just our business story, but the personal journey behind the importance of cold outreach. I highly recommend working with them.”
— Daniel Saks, co-founder and CEO, Landbase
About the author
Nick Yacenko is an Account Supervisor at Bospar. His experience has brought him to different walks of the public relations industry, from B2B technology such as HR Tech, APIs, cyber security, web3, AI and SaaS to consumer products, lifestyle, travel, and celebrities. His experience includes publicizing pink pineapples, dartboards, waterparks, ski resorts, and top actors, athletes and artists. He has also honed his craft in analyst relations, securing countless client briefings. Nick earned his bachelor’s in Communications and his master’s in Communications and Media from Rutgers University. He resides in Northern New Jersey with his fiance and their two kittens, Mango and Simon.
