George Takei Wins Comic-Con with Augmented Reality App

​CHALLENGE​

House of Cats came to Bospar with a problem: It wanted to publicize its augmented reality app but wasn’t sure how to market it. House of Cats had a complicated story with a variety of unknowns, except it had one ace up its sleeve: Actor George Takei was willing to tweet about the app.​

​SOLUTION​
Bospar recommended positioning George Takei as the creator of the app and convinced the star to take the leading role. Leveraging Takei’s popularity, PR adopted a creative and aggressive approach and targeted a wide range of media, including reporters covering technology, apps, politics and celebrity. Principal Curtis Sparrer accompanied Takei on a New York media tour to avoid the media vacuum created by Comic-Con in San Diego. ​

RESULT​

PR secured such an impressive amount of coverage for the app that it shot up to #3 on all paid apps on the App Store. Media coverage included NBC News (Eric Duran), Fox News (Tyler McCarthy), CNET (Amanda Kooser), TechCrunch (Anthony Ha), VentureBeat (Emil Protalinski) and Inc. (Chris Matyszczyk). PR Week even interviewed Takei and Sparrer to understand how they pulled off a PR coup.