The Dallas-based company burst onto the scene in 2014, but the industry has expanded and matured considerably in the ensuing years. The high-performance gaming hardware company knew it needed to find a way to continue to stand out in a sea of black plastic and neon lights, and it set out on a quest to identify and address underserved spaces where it could add value.

It called on Bospar to help crack the code!

Bospar’s public relations experts worked to build on the client’s already strong reputation with gamers, while also expanding its appeal to a broader audience. To demonstrate the wider revelance of the client’s product, we introduced the company and its products to eCommerce and lifestyle reporters and reviewers. Our PR pros identified and connected with relevant consumer lifestyle media and secured coverage around key retail events such as Amazon Prime Day.

The client’s product calendar was already fairly set, but the PR team created a strategy that leveraged deals the company was offering around pivotal sales moments throughout the year. We used Prime Day, which included the client’s birthday sale, as a reason to showcase the company’s brand heritage and the products associated with the sale.

Given our deep expertise in retail and Prime Day sales, we knew time was of the essence, so we started media outreach a month in advance, offering product samples for reviews.

We connected with our existing media contacts and constantly added new reporters to our outreach effort by monitoring who was covering Prime Day deals and reaching out to them.