Capitalizing on Success: Introducing Foothill Ventures​

CHALLENGE​

Tsingyuan Ventures was a successful venture capital firm ready to expand its portfolio reach and change perception in the VC world as being singularly focused on Chinese-founded businesses. It wanted help announcing its new fund round – it had closed an oversubscribed $100M fund– and its rebranding as Foothill Ventures. That’s where we stepped in. ​

​SOLUTION​

We pitched Foothill Ventures’ latest fund round and rebranding story to the U.S. media. We crafted a press release that reintroduced Tsingyuan Ventures as Foothill Ventures – a leading seed-stage venture capital firm that invested in North American startups founded by immigrant entrepreneurs and destined to have strong economic global impact.​

​RESULT​

Today, Foothill Ventures is recognized as a global player in the VC sector focused on global technology startups thanks, in part, to 78.1M impressions generated from media coverage and 28.8M impressions from press release distribution, for a total of 106.9M impressions. Additional media results included: Axios (Kia Kokalitcheva), Fortune (Lucinda Shen), VentureBeat, Silicon Valley Business Journal (Troy Wolverton), Venture Capital Journal (Iris Dorbian), FinSMEs, Deal Street Asia (Eudora Wang) and Transform Magazine (Elettra Scrivo).

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