First Enterprise Platform for Improving Work-Life Balance
Espresa, the company that powers great workplaces, enlisted PR to launch their Employee Resource Group (ERG) feature on their employee benefits management platform.
PR worked closely with Espresa to create a narrative around ERGs to position them as forward thinkers in the HR technology realm with an emphasis on employee wellness. We did this through utilizing both third-party research and media outreach to major HR publications, software application reporters and leveraging millennial driven data.
PR secured coverage in leading HR and tech outlets including HR.com, HR Technologist, Medium, TechTarget and Workforce. The company has also placed thought-provoking bylines in top publications and gained media coverage through in-depth interviews.