Disrupting the VC Ecosystem
Engage Ventures – an independent early-stage venture fund and startup program – wanted to position its funding model as a disruption to the VC ecosystem and achieve maximum visibility of the fund launch. Engage also wanted to attract high-quality startups to apply for the first cohort of a program providing hands-on mentoring from a network of Fortune 1000 mentors and set the stage for portfolio company debuts, success stories, executive visibility and thought leadership.
PR worked with Engage and ten partner companies to develop messaging showcasing the venture’s unique funding model that gives startups more access to capital and bigger companies. Pursued multi-pronged approach to drive coverage in a variety of publications with narratives tailored for funding, broader business and New York-based broadcast media.
Secured more than a dozen top-tier media placements, including in-studio interviews with Yahoo! and Cheddar TV on the floor of the NYSE, and launch day stories in TechCrunch, Fortune, PEhub among others.