Elevating an Online Cash-Back Shopping Giant
Ebates, the pioneer and leader in online shopping, tasked PR with making the company a household name in retail and increasing sales and membership.
PR used a combination of third-party research and media outreach around all major consumer holidays, media and influencer education, and company announcements to position Ebates as the one-stop shop for all online shopping.
We positioned Ebates as a trusted consumer evangelist, and, according to comScore, Ebates accounted for 5% of all holiday shopping that year. During the next holiday season, PR secured more than 300 articles, totaling over one billion impressions. PR also helped the company be acquired by Rakuten for $1 billion.