We’ve pioneered exciting firsts for EA. We helped name pogo.com and taught people how to play popular board games online, teaming up pogo with Swift’s Butterball Thanksgiving Turkey Hotline – promoting it as a great way to spend Turkey Day visiting virtually with family and friends. For Maxis we launched SimAnt and SimCity 2000 – debuting the power of artificial intelligence. For Tony LaRussa Baseball we media-toured Tony around the West Coast in the Oscar Mayer Weinermobile (another client!).