Transitioning to a Broad-based Data Provider
Crunchbase tasked PR with developing a campaign to announce an $18M Series B Funding round. Crunchbase needed to make the announcement unique and better than competing solutions, while also highlighting a new product announcement.
PR devised a three-prong approach that announced the Series B funding and the new enterprise model while focusing on Crunchbase’s new diversity hiring campaign. PR included the CEO’s phone number within the press release to drive attention to Crunchbase’s growth.
PR secured over 33 pieces of coverage with over 416 million unique impressions from outlets including The Wall Street Journal, Bloomberg, TechCrunch, Fortune, Yahoo!, Inc., The Street and more.