Leading the Conversation – Around Conversational AI

CHALLENGE

Conversica tasked Bospar with building its visibility – from publicizing internal research to securing coverage for a funding round.​

SOLUTION

PR jump-started Conversica’s coverage by inserting the company into AI conversations, securing placements in VentureBeat on the AI versus jobs debate and pitching stories about “Westworld.” PR re-positioned Conversica’s internal research – moving away from best-selling practices to the more buzzworthy story of how AI is better at selling than humans, securing coverage in CNET and other tech outlets. Finally, PR positioned Conversica’s B round as the largest such round in conversational AI. ​

RESULT

PR secured over 450 placements for Conversica’s funding news, including CNBC (Nick Wells, Jennifer Schlesinger, Eric Chemi), The Wall Street Journal (Cat Zakrzewski), Fortune (Heather Clancy), Inc. (Heather Wilde), TechCrunch (Ron Miller), VentureBeat (Paul Sawers) and ZDNet (Tas Bindi). The campaign also increased website traffic and demo requests.

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