Challenge
Can artificial intelligence communicate like humans?
Conversica AI can. Conversica is the leader in AI-powered business conversations. Their flagship AI Sales Assistant helps companies find and secure customers by automatically contacting, qualifying and following up with leads via natural, two-way email conversations.
The company wanted to leverage a major Series B funding round to secure wide coverage in business and technology media. They wanted the coverage to target specific industry verticals, create buzz on social media, drive traffic to their website, and generate interest in product demos and free edition sign-ups.
And they didn’t see the funding announcement as a flash in the pan. They wanted this launch to be a turning point in their PR program and company visibility. In order to do that, Bospar needed to bolster Conversica’s thought leadership, establish the company as the new face of AI for today’s enterprises, and secure its first national media coverage.
Strategy
Bospar worked closely with Conversica to develop funding messaging and corporate positioning. The agency capitalized on the media interest in AI to generate buzz for Conversica and its first-of-its-kind funding round, establishing the company as the new face of AI for today’s enterprises.
Bospar developed a comprehensive, highly-vetted funding media list, inclusive of media and analyst contacts covering:
- Financial
- Business
- Entrepreneurs/leadership
- Technology
- Artificial intelligence
- Sales and marketing technology
- Specific verticals tied to Conversica customers.
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