Helping Organizations Become United by Data
CHALLENGE
Collibra was announcing a new $112M funding round during the COVID-19 pandemic and wanted to reveal the news without sounding insensitive and tone deaf to the economic market.
SOLUTION
PR pivoted the messaging from focusing on Collibra’s growth to more of a proof point that Collibra is stable, viable, well-funded and, ultimately, helping companies to better understand, trust and use their data. PR kept media outreach efforts to a small, select group of top tier, big data and security contacts who would amplify Collibra’s message of being viable during uncertain times.
RESULT
PR secured interviews with Business Insider (Ashley Stewart), TechCrunch and VentureBeat (Manasa Gogineni) that resulted in coverage. PR generated more than 50 unique articles in outlets, such as Fortune (Jeremy Kahn), Axios (Dan Primack), SiliconANGLE (Betsy Amy-Vogt), Database Trends & Applications (Stephanie Simone), Datanami, CRN (Rick Whiting), Solutions Review (Tim King) and InsideBIGDATA (Daniel Gutierrez).
Bospar promoted Collibra’s new $112M funding round, avoiding sounding insensitive during the pandemic. We highlighted the message that Collibra is stable, viable and well-funded, and helping companies to better understand, trust and use their data. Keeping media outreach efforts to a select group of top-tier, big data and security contacts, Bospar secured interviews and coverage with Business Insider, TechCrunch and VentureBeat. We generated more than 50 unique articles in outlets such as Fortune, Axios, VMBlog (David Marshall), SiliconANGLE, CMSWire (Dom Nicastro), Database Trends & Applications, Datanami, CRN, Solutions Review and InsideBIGDATA.
