CHALLENGE​

Cognite, one of the fastest growing tech companies in Scandinavia, turned to Bospar to introduce the company to the U.S. market and build out its reputation across the oil and gas, power and utility and manufacturing industries.​

​SOLUTION​

To drive excitement, the PR team first announced that Cognite was choosing between San Francisco, Austin and Houston as its U.S. headquarters. Bospar executed a robust executive thought leadership campaign and took Cognite’s CMO on the road for local media tours in Houston and Austin and secured interviews for Cognite’s CEO at the biggest industry trade shows around the world. Finally, the team promoted a partnership with Rice University and built out a campaign about how Cognite was redefining the workforce of oil and gas and attracting young, international and diverse talent.​

​RESULT​

Bospar secured more than 40 pieces of coverage for the U.S. expansion news and thought leadership in key publications, including The Texas Energy Report, Austin Inno (Brent Wistrom), Houston Business Journal (Erin Edgemon), Texas Tech Pulse, Data Science and Digital Engineering (Ole Christian Røed), InnovationMap (Natalie Harms) and Oilman Magazine (Francois Laborie).