Results
Bospar made Cambium’s solutions sexy by showing what pain points they solved – from Wi-Fi connectivity issues and access to communication during natural disasters. PR worked with the CEO to draft executive bylines and also supported Cambium at key events. Cambium ultimately tasked Bospar with being Cambium’s international agency of record; Bospar coordinated agency coverage around the globe and also provided social selling training to the sales team in English and Spanish.
Cambium watched its media coverage triple, with coverage in Fox News, VentureBeat, CNET and Network World. Additionally, Cambium saw an increase in new customers and an increase in revenue. We spearheaded a robust analyst relations program for Cambium to raise the company’s visibility within the industry, conducting briefings to more than 30 industry analysts at Gartner, IDC, Forrester, Frost & Sullivan, Ovum, ARC, and Enterprise Management Associates – leading to Cambium’s inclusion in the Gartner Magic Quadrant and other key industry recognition for the very first time.
“We needed to enhance our visibility in the industry to support our growth objectives,” said Scott Imhoff, Senior Vice President of Product Management. “The Bospar team partnered with us to first understand our business and target markets. Then, they executed a detailed media and analyst relations plan to clearly express our message and relevance to our target markets. This has been a key component to achieving our business goals.”
“The Bospar team partnered with us to first understand our business and target markets. Then, they executed a detailed media and analyst relations plan to clearly express our message and relevance to our target markets. This has been a key component to achieving our business goals.”
— Scott Imhoff, Cambium Networks Senior Vice President of Product Management.