CHALLENGE ​

Alfresco wanted to raise awareness of its Digital Business Platform and position the company as a key business solution to help enterprises on their journey to Digital Transformation, all while filling a void of product news. ​

​SOLUTION ​
PR led a partnership with Forbes Insights on a Digital Transformation Survey of more than 300 senior-level executives to determine common characteristics of top-performing companies and what it takes to be the next Amazon. PR sliced and diced the data to develop verticalized story ideas that drove media interest and reinforced Alfresco’s thought leadership on what it means to be a digital enterprise and why it’s important to disrupt or be disrupted. ​

​RESULT ​

The partnership resulted in a white paper, contributed content and more than 15 stories featuring Alfresco key messages and executive quotes in Inc., KDOW Wall Street Business Network, SiliconANGLE, TechRepublic (Matt Asay), TechTarget (Tanner Harding), CXOToday, TMCnet, IT Briefing Net, CMS Connected (Natalie Evans), Business News Daily (Adam C. Uzialko), CIO Dive, ComputerWeekly (Adrian Bridgwater), Property & Casualty, ReadItQuik and others. ​