A&D Medical

A&D private labels connected medical devices to the provider home health network. They wanted visibility at the Consumer Electronics Show for the introduction of their Apple Health integration. We worked multiple angles to introduce the brand, working closely with Robin Raskin and her Living in Digital Times team, fielding a survey that demonstrated consumer demand and working the beat at the show. Coverage greatly exceeded expectations, including articles in USA Today, CNET, Yahoo Tech, eWeek,

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