Building a Solid Foundation: The Ins and Outs of Media Lists

Solid foundations for media lists
October 11, 2017

Solid foundations for media lists One of the first jobs you’re given when you start your PR journey is to create a “highly vetted and targeted” media list for your clients.

Highly vetted and targeted? What does that even mean?

It’s that one perfect list of reporters whom you need to impress with your story. It’s the list that will decide whether your launch is successful or if it falls flat.

Creating a media list is one of the most important—if not the most important—jobs in PR. But it’s also one of hardest and most time-consuming tasks.

It takes hours of research and sleuthing to find the golden tickets—or what we in PR call “the perfect contacts.” They’re the people who write about every topic in your given field but who haven’t yet written about your client. They’re the ones who got away or the ones who are out of your league and you’re trying to impress. And when you do impress them—you feel like you hit a grand slam.

While it’s often a big undertaking, there are ways to organize your searches, and there are tools to help you weed through the clutter. Below are a few tried and true tips to help you make the perfect media list:

The biggest piece of advice I give to PR newbies is to carve out a few hours in your day, listen to your favorite music, make a plan, and then get started. If you stay organized and know where and who to research, the task will seem a little less daunting. And like everything else in life, the more you do it, the easier it gets.

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About the author

An agency veteran, Ali Nagy is a Bospar vice president specializing in developing creative media campaigns for clients in fintech, consumer tech, healthcare tech, and insurtech. When she’s not working, she’s a baseball and hockey mom of two boys, avid reader and wannabe Food Network star.

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