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March 24, 2020
It’s amazing that in only a few weeks’ time, the entire
world has been told to move online for almost every aspect of their lives, with
analog doors slammed shut in their faces.
And it’s even more amazing that – guess what – the digital
world has been ready to receive them.
Just think about that.
About half the population has migrated to a new world in less than a
month, and that world has so far done a phenomenal job of welcoming and serving
How could that be possible?
For those of us who’ve devoted our careers to technology, we
know how we got where we are.
Remember about 10-15 years ago when everyone started talking
about “digital transformation?”
There was no clear picture of what that would be, but we all
knew it would be important, and we had to get there, with many stops and starts
along the way.
That’s tech for you – always pushing forward, dreaming crazy
dreams, and bringing them piece by piece to skeptical audiences who can’t
imagine what they would actually do with them.
Until suddenly – they can.
To all who have pioneered the good, the bad and the ugly of
digital transformation over the last decade or more, your dreams and your
persistence have delivered many times over.
And now, our tech community has achieved its greatest
moment. We’re the ones who know how to
keep the world going despite it all.
And as we all know, the reason that can happen is not
magic. Rather, it’s the result of so
many extraordinary people proving once again that “only when you learn how to
see the invisible can you do the impossible.”
Here at Bospar, it’s heady to have so many clients making
major contributions to the world’s ability to pivot so quickly. Network infrastructures to support unheard of
traffic. AI to greatly speed systems
over to digital. Cloud-based platforms
for more flexible supply chains. The big data that fuels online commerce on
massive scales. And the list goes on.
I’d like to offer a toast to brave tech people everywhere. From
the VCs brave enough to fund it to the C-levels brave enough to lead it. From the engineers brave enough to create
breakthrough designs to the marketers brave enough to promote ideas whose times
often have not yet quite come.
Together we’ll navigate our brave new world out to the other side of COVID-19 and go forward to take on whatever other challenges life may throw at us.
I’m incredibly proud to have chosen tech as my profession
and to be a long-standing member of our tech community. Everyone – please focus on yourselves as well
as your contributions, and stay safe.
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About the author
Chris spent the first third of her career working with packaged goods giants like Procter & Gamble, Oscar Mayer, Kraft, Johnson & Johnson, Mattel and Levi Strauss, in senior management positions at Edelman and Burson-Marsteller, before starting her own firm in the mid-90s. Her personal trademark has been to bring global brand sophistication and ultimate consumer pull-through to B2B and B2C clients alike.