Brave New World

Brave at Bospar
March 24, 2020
Brave at Bospar

It’s amazing that in only a few weeks’ time, the entire world has been told to move online for almost every aspect of their lives, with analog doors slammed shut in their faces.

And it’s even more amazing that – guess what – the digital world has been ready to receive them.

Just think about that.  About half the population has migrated to a new world in less than a month, and that world has so far done a phenomenal job of welcoming and serving them.

How could that be possible? 

For those of us who’ve devoted our careers to technology, we know how we got where we are.

Remember about 10-15 years ago when everyone started talking about “digital transformation?”

There was no clear picture of what that would be, but we all knew it would be important, and we had to get there, with many stops and starts along the way.

That’s tech for you – always pushing forward, dreaming crazy dreams, and bringing them piece by piece to skeptical audiences who can’t imagine what they would actually do with them.

Until suddenly – they can.

To all who have pioneered the good, the bad and the ugly of digital transformation over the last decade or more, your dreams and your persistence have delivered many times over.

And now, our tech community has achieved its greatest moment.  We’re the ones who know how to keep the world going despite it all. 

And as we all know, the reason that can happen is not magic.  Rather, it’s the result of so many extraordinary people proving once again that “only when you learn how to see the invisible can you do the impossible.”

Here at Bospar, it’s heady to have so many clients making major contributions to the world’s ability to pivot so quickly.  Network infrastructures to support unheard of traffic.  AI to greatly speed systems over to digital.  Cloud-based platforms for more flexible supply chains. The big data that fuels online commerce on massive scales.  And the list goes on.

I’d like to offer a toast to brave tech people everywhere. From the VCs brave enough to fund it to the C-levels brave enough to lead it.  From the engineers brave enough to create breakthrough designs to the marketers brave enough to promote ideas whose times often have not yet quite come.

Together we’ll navigate our brave new world out to the other side of COVID-19 and go forward to take on whatever other challenges life may throw at us.

I’m incredibly proud to have chosen tech as my profession and to be a long-standing member of our tech community.  Everyone – please focus on yourselves as well as your contributions, and stay safe.

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About the author

Chris spent the first third of her career working with packaged goods giants like Procter & Gamble, Oscar Mayer, Kraft, Johnson & Johnson, Mattel and Levi Strauss, in senior management positions at Edelman and Burson-Marsteller, before starting her own firm in the mid-90s. Her personal trademark has been to bring global brand sophistication and ultimate consumer pull-through to B2B and B2C clients alike.