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The Taint of Legacy Positioning

December 04, 2019 · Curtis Sparrer
Legacy at Bospar

When it comes to the universe of tech, the term “legacy” carries a truly negative connotation, particularly with analysts, influencers and, most importantly, customers. Calling a company or a technology a legacy is tantamount to saying that it is irrelevant, a dinosaur with little use in today’s cloud-centric IT landscape.

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Bless This House

November 26, 2019 · Chris Boehlke
Bless at Bospar

Thanksgiving is an official day to stop and count our blessings. But we Bospartans have a way of being thankful for the important things in life just about every day.

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How to Pull Off an Event

November 20, 2019 · Curtis Sparrer
Event at Bospar

A lot of varied activities fall under the broad umbrella of PR, and, as working professionals, we often find ourselves driving media and client marketing events – from press briefings and press tours to conference sessions and receptions – often on short notice and with small budgets. That’s why successful organization and execution of events must be part of a PR person’s repertoire.

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