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Businesses Benefit When PR Is Both Consistent and Creative

July 01, 2020 · Paula Bernier
Consistency at Bospar

Consistency. It’s not a word that elicits excitement in the hearts and minds of humans. But consistency matters in PR. Businesses that are consistent in messaging are more successful in educating the market about their value propositions and what they contribute to society.

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PR and Marketing: Never More Important

June 24, 2020 · Curtis Sparrer
Marketing at Bospar

The business environment during the coronavirus pandemic has been surprisingly good for PR firms like Bospar. That’s because we’re laser-focused on helping clients tell their stories about pandemic-relevant offerings, like telecommuting and telehealth. When it comes to the recovery, my current feeling is “cautiously optimistic,” and I’m confident that many companies will survive and emerge even stronger.

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Why PR Is Important for Tech Companies

June 17, 2020 · Melanie Daifotis
Companies at Bospar

Arguably the gatekeepers of all newsworthy information, public relations professionals liaise with reporters, producers and editors every day about most, if not all, of the articles and stories you read online, in newspapers and watch on television. But why is public relations important for technology companies in particular?

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