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Being Collaborative: The Way Forward for Organizations with Content Creation Needs

May 22, 2019 · Curtis Sparrer
Content at Bospar

Tech sales and marketing executives regularly ask me about content creation, because in their view, PR and communications departments are “always” asking for content. While “always” might be an exaggeration, there is a constant need for content, and the larger question – “Who is really responsible for content?” – can be challenging for businesses.

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Selling the Story

May 15, 2019 · Denyse Dabrowski
Sales at Bospar

“What kind of sales do you do?” It was a perfectly reasonable question, given that I was at a client’s sales conference where we were all learning how to engage with today’s business customers. But it was a question I’d never been asked before, since I don’t work in sales.

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Aaron Rodgers, CEO

May 08, 2019 · Samir Sampat
Rodgers at Bospar

Last season, quarterback Aaron Rodgers and the Green Bay Packers hosted the Chicago Bears at Lambeau Field. As I watched the game, I found myself thinking that Rodgers—future Hall-of-Famer, franchise quarterback, superstar and celebrity—makes for a rather fascinating PR case study.

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