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And the Winner Is: Why Having a Comprehensive Awards Program Is Important for PR Agencies

September 18, 2019 · Alessandra Nagy
Award at Bospar

There’s no higher recognition for great work than winning an award—it means you’re the best at what you do. There are awards for almost everything: Arts and Entertainment, Science, Journalism, Technology, Cooking, Sports, Business…you name it. This weekend, the Emmys are kicking off the entertainment awards season by celebrating exceptional work in television.

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Top ‘Newsjacking’ Considerations

September 11, 2019 · Curtis Sparrer
Commentary at Bospar

The practice of “newsjacking” has come into wide use in PR over the past few years. Newsjacking is the exercise of attaching one’s company or client(s) to a hot story by providing timely commentary, perspectives and insights on that story. Ideally, this outside perspective generates visibility and awareness for an organization that wasn’t originally involved in that story.

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What The Real Housewives Can Teach Us About Public Relations

September 04, 2019 · Gabrielle Jasinski
Housewives at Bospar

I’ve been a fan of The Real Housewives franchise since the series first premiered with “The Real Housewives of Orange County” in 2006. Having watched nearly every franchise and every season, I’ve learned that the wives can teach us a lot about public relations. From Orange County to New York, New Jersey, Atlanta and Beverly Hills, the ladies of Bravo overcome a lot of hardships. Whether it be new businesses, financial struggles or failed relationships, these women always push through and are an ongoing source of entertainment and inspiration.

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