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PR and Football: All About Fundamentals

October 17, 2018 · Tricia Heinrich
Football at Bospar

I grew up on football. As a Texan at heart and Texas Tech alumna, I closely follow the exploits of Kliff Kingsbury and his players. I’m also a big fan of Tech’s former coach, Mike Leach, who is widely known for his ridiculous quotes and “pirate” philosophy – wherein his concept of teamwork is cajoling a group of misfits to band together for shared success, just as pirates did in days of old.

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Making Award Submissions Stand Out

October 11, 2018 · Tom Carpenter
Submissions Advice at Bospar

In attempting to reveal that King Claudius murdered his father, Hamlet intones, “The play’s the thing wherein I’ll catch the conscience of the king.” Ever since Shakespeare penned these words, finding the “hook” that gets a specific audience’s attention has for public relations professionals been akin to the search for the Holy Grail. This is particularly true when making submissions for industry recognition.

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Spell Check and Slow Reading for Fast Talkers

October 04, 2018 · Rachel Thomas
Spell Check at Bospar

If you work in public relations, as I do, it is probably all too often that you find yourself simultaneously responding to three different emails, answering an urgent text message from your boss, and discussing the last-minute changes a client wants to make to a new product announcement that’s slated to go live in less than 12 hours.

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