Boutique Tech PR Firm Honored for Outstanding Work for Second Consecutive Year
SAN FRANCISCO—March 28, 2019—Bospar, the boutique PR firm that puts tech companies on the map, has been named Outstanding Boutique Agency of the Year — for the second consecutive year — in the PRWeek U.S. Awards.
The PRWeek judges were impressed by Bospar’s all-virtual model, which provides clients with both the focus of a boutique agency and the footprint of a large one. With staff based in San Francisco, Los Angeles, San Diego, Scottsdale, Chicago, and New York, Bospar has gone from zero to $4.6 million in four short years while making a significant profit. One judge described Bospar as an “extraordinary young agency with super leadership paving the way for future growth.”
“This recognition is so validating I treated myself to an ugly cry at the awards ceremony,” said Curtis Sparrer, Bospar principal. “To win once is amazing. To win twice shows that Bospar is on to something truly transformative in the industry. We think more PR agencies will adopt our virtual model to provide both superior results for clients and the flexibility employees crave.”
Last year, the company launched a new marketing and branding arm and a new health tech practice. It also rolled out more social media services, added influencer relations program support, and established its content as a service approach, with content team members producing bylined articles, press materials, case studies, blog posts, social media content, and videos. All of the social and content creation and management services are coordinated by one agency team, ensuring messaging consistency and increasing ROI.
“Clients love our innovative, synergistic approach,” said chief content officer and leadership team member Tricia Heinrich. “As a result, these areas have high growth potential.”
“It was a thrilling two-time win — and I loved seeing client texts congratulating us coming in right after PRWeek awarded us the trophy,” said Tom Carpenter, Bospar principal. “It’s that kind of close relationship with our clients and daily involvement in their success at all levels of our company, from strategy through execution, that really make Bospar stand apart.”
Bospar principal Chris Boehlke credits some of the firm’s success to the care put into expanding their team. “We have a lengthy hiring process, which ensures new hires are a great fit for our agency and our clients,” she said. “Our turnover rate is near zero, which means our staff can engage deeply with clients and their products. We have many happy, serial clients as a result.”
“We’ve worked with several PR agencies in the U.S., and Bospar outperforms all of them,” said one of these happy Bospar clients.
Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s leadership team includes a long-time PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both large agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.